They Will Do Anything To Make Money

This Ad tries to "hook the audience" by showing a picture of two happy people, smoking. They are trying to lure people in to think that they will be happy if they smoke, and the will find true love, if they smoke. When, in reality, these are just paintings of the real thing. And even though this ad is old, they are all trying to sell the same thing; lies. Even though the target audience may be a bit older, and harder to convince, they added text at the bottom of the add. They say that these cigarettes have "less" nicotene. Now, that could convince a middle-aged person who already smokes. They are also trying to attract audiences that already smoke, to make them think that they will be happier if they smoke this brands cigarette, instead of the brand they are already smoking. There are many other things that are being sold, many things that are not visible to the eye. The ad is selling happiness, or the idea of being happy. They know that everyone wants to be happy, or look as pretty as the people in the poster or magazine, thats why the people are spokesmen/women! They give the whole object a face, and the face is everything. Without a "pretty" face, there are not sales. (In most cases, not all.)

 This ad shows a bunch of different types of men, and is trying to appeal mostly to men, (but women could be attracted to the handsome men, and suddenly want to buy a cigarette.) But the picture shows happy, popular, good-looking men, all hanging out and having a cigarette. The image tries to sell the fact that "all men could be this, or that..." as long as they have a, "Chesterfield King Size Cigarette." They are selling the image of the viewers dreams, which creates a very tempting argument. All of the men are baseball players, so it also shows that "you could be strong to!" or, "a cigarette creates a good smile!" They are trying to sell many different things to young men; but the image is the most important sale of all. The image is everything.